NEW YORK (AP) — Pepsi is pulling an ad that is being widely criticized for appearing to trivialize protests for social justice causes.
The company said Monday that,”Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize.”
The ad shows Kendall Jenner, a member of the “Keeping Up With the Kardashians” reality TV family, stepping away from a modeling shoot to join a crowd of young protesters. The protesters cheer after Jenner hands a can of Pepsi to a police officer, who takes a sip.
PepsiCo had previously said the ad would “be seen globally across TV and digital” platforms.
Critics say the image of Jenner handing the officer a Pepsi evoked a photo of Black Lives Matter protester Ieshia Evans approaching an officer at a demonstration in Baton Rouge last year.
Stay with WFLA News Channel 8’s Lila Gross for the latest news from social media.
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