Gift of travel is popular this holiday season

Still frame from NBC News video

Many people associate the holidays with the things they receive. But more and more people are choosing experiences over traditional, material gifts.

Many Americans will unwrap a new adventure this holiday season. “Let’s face it; an iPhone or anything else of value can break or you can lose it but you’re never going to lose the memories of a really great trip,” travel expert George Horbica said.

Travel is the hot new gift trend this year. Companies like IfOnly and Viator curate adventures and outings.

“You can gift not just certificate specific adventures like hot air balloon ride, you don’t have to give entire vacation you can just give part of it,” Horbica said.

Watch the video to learn more about this trend and see the unique ways people are travelling. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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