How much do Americans plan to spend on the holidays this year?

AP file photo

(WFLA) – The National Retail Federation released its annual consumer spending survey. The survey was conducted by Prosper Insights & Analytics. The findings are interesting.

Consumers plan to spend an average of $935.58 during the holiday shopping season. Total spending includes gifts for others, self-spending, food, flowers, decorations and greeting cards for Christmas, Hanukkah and Kwanzaa. Total planned spending this year is second only to the record total spending in 2015, at $952.58, a National Retail Federation spokeswoman said.

The survey also looked at where consumers plan to shop this holiday season. According to the survey, 56.6 percent of consumers plan to shop at department stores and/or online. Meanwhile, 55.7 percent of consumers say they’ll shop at a discount store. See how other types of stores fared here. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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