CoverGirl announces its first cover boy

CoverGirl now has its first cover boy.

Seventeen-year-old social media celebrity James Charles was introduced Tuesday as the cosmetics giant’s first male ambassador.

CoverGirl describes Charles as a “makeup artist and boundary breaker” and pledges he’ll be the first of what they call “boundary breaking” representatives.

Charles says his role with CoverGirl includes appearing in a TV commercial for the brand.

The teen is a popular beauty blogger with nearly half a million followers on Instagram and more than 70,000 subscribers on YouTube. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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