Florida Strawberry Festival announces 2017 dates, theme

2017 Florida Strawberry Festival theme announced
2017 Florida Strawberry Festival theme announced

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PLANT CITY, Fla. – The Florida Strawberry Festival has released the theme for its 82nd annual event – “We’re Playing Your Song!”

“Yes, it highlights our entertainment,” said General Manager Paul Davis. “But most of all, it points to our focus of providing what our visitors like.”

A new theme is created for each year’s festival to offer patrons a glimpse of the experience they will have at the 11 day event. It also unifies vendors, FFA chapters, organizations, corporate partners and exhibitors who create parade floats and displays throughout the celebration, said Davis.

The festival’s strawberry character featured in each year’s theme artwork is an iconic part of the event’s branding and advertising efforts. In this theme’s artwork, he wears a baseball cap and sunglasses and plays a guitar.

“It is our goal for every person who walks through our gate to leave satisfied, knowing we offered them something that they personally enjoy,” said Davis. “We think this theme reflects that well.”

About the Florida Strawberry Festival

The Florida Strawberry Festival is an 11-day community event celebrating the strawberry harvest of Eastern Hillsborough County.  Each year, nearly 500,000 visitors enjoy the festival’s

headline entertainment, youth livestock shows, exhibits of commerce and, of course, its strawberry shortcake.

The 2017 Florida Strawberry Festival where “We’re Playing Your Song!” takes place March 2-12 in Plant City, Fla.

SEE PHOTOS: 2016 Florida Strawberry Festival

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