Technology with a Human Touch

With the widespread proliferation of technology and apps in society today, it’s easy to forget the real role of the person in relation to technology. Specialist in People-Driven Computing, Kerushan Govender knows this all too well. Technology, at the heart of the matter, is intended squarely at improving productivity and communication. It’s always a means to an end – never an end in itself. It can never replace people. As an example, all of the hundreds of writing apps out there can never make a good author. Sure, these apps may offer a variety of tools and gimmicks to make the process of writing more convenient, but they can never replace the artist behind a best seller.

The same can be said about enterprise software. The increased complexity of corporate environments can make it more difficult for people to realize their personal value. Employees can easily become drones, simply feeding data into a “system” that appears greater than the individual himself.

There are many examples of this phenomenon in society today. One of the areas where this problem has become very visible AND costly is in the field of sales forecasting, particularly in the technology industry. We see more and more tools being introduced into the market intended to help corporates forecast their sales revenues better. What we seem to have forgotten is that the sales transaction still occurs between two people – a buyer and a seller. And no matter how much we try to automate the process of forecasting revenues, we will hardly get anywhere unless we recognize that we need to understand people better in order to forecast revenue better. And no amount of software is going to solve that problem for us. We just have to get better at really understanding people.

Aign up for his newsletter at Kerushan.com.

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