Whole Foods lawsuit withdrawn, man says ‘company did nothing wrong’

Cake that was ordered by Jordan Brown. KXAN has decided to blur the last two letters in the third word. (Courtesy: Kaplan Law Firm)
Cake that was ordered by Jordan Brown. KXAN has decided to blur the last two letters in the third word. (Courtesy: Kaplan Law Firm)

AUSTIN (KXAN) — The lawsuit against Whole Foods for writing a gay slur on a cake has been withdrawn.

Jordan Brown apologized to the company for using “the media to perpetuate this story.” He said the company did nothing wrong and he wants to apologize for questioning their values, and the bakery associate he questioned in the lawsuit.

Brown also said he was sorry for diverting attention away from “real” LGBTQ issues. He ended his statement apologizing to his partner, family, church, and attorney.

In April, Brown said he went to Whole Foods for a cake that said “Love Wins,” but instead discovered the words “Love Wins F–,” an anti-gay slur. Brown claimed the cake was sealed with a sticker when the employee handed it to him.

Whole Foods countered the suit claiming the charges were fraudulent. Surveillance video from the grocery store showed Brown buy the cake April 14. A Whole Foods spokesperson said the UPC label was visible on the top of the cake in the video, and moved to the side of the box in the video Brown released.

The lawsuit stated Brown did not notice the additional word on the cake until he was at a stop light and looked down at the cake. He claims he left a voicemail to the Whole Foods corporate office but never heard back.



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