#40 Pounds Challenge

Clean and safe drinking water is a necessity afforded to many, but unfortunately not all. Across the globe, 663 million people lack access to clean and safe drinking water. In Africa, South America, Asia, and beyond, women and children in particular spend hours every day walking miles to collect water that oftentimes is contaminated, causing diseases and serious illnesses. Women and children often bear the burden of walking hours each day for water, time that could be spent at school or work. Access to clean and safe drinking water transforms lives.

Emergen-C® and charity: water have launched a long-term partnership to transform lives in developing countries and intend to bring clean, safe drinking water to communities throughout Ethiopia.

Lori Loughlin and Scott Harrison, founder and CEO of charity: water, are calling on Americans to help “lift the burden” by taking the #40Pounds Challenge. To get involved, upload a picture of yourself holding anything that weighs approximately 40 pounds to represent the burden women and young girls without access to clean and safe water have to carry every day.  For every photo posted, a $5 donation will go to charity: water and directly to fund water projects in Ethiopia.


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