No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness has been a top selling book in the United States and Canada and is receiving critical acclaim. It translates twenty years of real life coaching and research on exercise and motivation into a simple four-point program, helping readers understand why most people lose their motivation to exercise, drop out of gyms, and dislike exercising. No Sweat was written to help people who have
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