TAMPA, FL (WFLA) – Tennessee takes on Northwestern at the 30th annual Outback Bowl Friday in Tampa.
Kickoff is at noon, but a lot of people will be getting there early for a Pre-Game Bowl Bash. It begins at 9 a.m. in the South Plaza.
There will be food vendors, live music, and giveaways. It’s free and open to the public.
According to OutbackBowl.com, the game’s economic impact is significant bringing in an estimated $1 billion in its 30-year history.
Fans traveled to Tampa Bay early and participated in events all week long, including a New Year’s Eve Parade and time at the beach.