The Voice: What is the ‘it’ factor?

ST. PETERSBURG, Fla. (WFLA) – It’s commonly referred to as the “it” factor, that special something you can’t explain but you know it when you see it. Entertainers, models and singers are always hoping to capitalize on it. But, often, they fall short. The true “it” factor is rare. It is mysterious. When it’s found, you feel it.

Tampa Bay area music producer Clarence Skinner is well aware of what it takes to make it in the industry. He has a mind for talent and a heart of gold. The longtime, deeply spiritual gospel producer can spot a star in an instant. And, when he saw South Florida standout Korin Bukowski on the hit show “The Voice,” Skinner knew she would rocket to the top. “Wow,” he marveled in his St. Petersburg studio. “Holy cow, she’s good. She’s good.”

Skinner tells us it’s all about passion, feeling the energy in your gut, your core and loving what you do so much it’s visible on your face. Korin, he maintains, is all heart. “She’s got guts. She has gusto, which means she has ability to seize that moment, and she’s seizing it right now,” he said.

So, what exactly is the “it” factor? “When you get to the place in your life, when you know the core of who you really are, then it blossoms. She knows who she is. She’s in touch with her inner person, who she really is,” Skinner told us about Korin. Her performance is effortless, but powerful, he observed.  And, he says, only the best performers have that “it” factor.

“They heart, they sing from the heart. They sing from their heart, their core, their instincts. You know what I mean?” he explained.

As a fan of “The Voice,” Skinner will continue to cheer for the 21-year-old pre-med student from the University of Miami. He loves the fact that she’s real, she’s genuine and when she’s on stage, she’s in the zone. He thinks she’ll go all the way. With a smile he said, “That sells millions of records, hit records, all day long.” provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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