Amazon sues review sellers in salvo against bogus reviewers

FILE - This Sept. 28, 2011, file photo shows the logo for Amazon during a news conference, in New York. Amazon is launching its site for handcrafted goods called Amazon Handmade on Thursday, Oct. 8, 2015, hoping to capitalize on shoppers’ appetite for homemade goods ahead of the holiday season. (AP Photo/Mark Lennihan, File)

Amazon is suing more than 1,000 people for advertising their services writing fake reviews for as little as $5 as it seeks to crack down on bogus reviews on its site.

The complaint filed in Washington State Superior Court marks the latest effort by the online powerhouse to crack down on fraud on its site. In April, Amazon sued several sites that offered to produce reviews.

In the current litigation, the company is going after writers of the reviews themselves who have accounts on freelance marketplace Fiverr.com. They don’t name them in the complaint because they’re working to determine their identities.

In a statement Amazon says the complaint is not against Fiverr.com but against individuals selling reviews and says the vast majority of the reviews on its site are authentic.

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