Matt Vescovo said he’s viewed tons of stock images during his 20-year career in advertising. He “spent years sifting through stock photography” while working as an art director, he explains in a Kickstarter description.
Vescovo found the photos to be ridiculous. He was dissatisfied with the “forced families, romances and birthdays.” Vescovo decided to retouch himself into the images, changing “the pre-existing narratives to make room for new, funny and often insightful storylines,” he said.
Today Vescovo is a freelance copywriter, artist and animator. His stock image “photobombing” has taken off. “The Stock Photobomber” Facebook page has more than 28,000 fans. “Apparently, I’m not the only one who thinks stock photography could use some realism, a little humor, and a hint of inappropriateness here and there,” he said.