Target under fire for ‘Trophy’ T-shirts that critics consider ‘sexist’

Critics are upset with Target for selling this shirt. Twitter photo

Target is coming under fire for selling a T-shirt critics are calling sexist. Sold to women and juniors for $12.99 and in plus sizes for $14.99, the black T-shirts in question have the word “Trophy” printed across the chest in white capital letters. Social media users are now blasting the retain chain for selling the T-shirt, claiming the word is sexist.

Response to Target

Target’s @AskTarget Twitter account has responded to the controversy, responding to one complaint by saying, “It’s never our intention to offend our guests with items we carry.”

The controversial shirts remained for sale online as of Tuesday afternoon. Reached by email, Target spokeswoman Molly Snyder did not answer a question about whether or not the store plans to continue selling the shirt, but did issue a statement regarding critics who decried it.

“It is never our intention to offend anyone and we always appreciate receiving feedback from our guests,” Snyder told TODAY.com. “The shirt you’re describing is part of a collection of engagement and wedding shirts that are available in our women’s and plus-size departments. The collection also included shirts that say ‘Team Bride,’ ‘Mrs.’ and ‘Bride.’ These shirts are intended as a fun wink and we have received an overwhelmingly positive response from our guests.”

Asked if comparable “Trophy” shirts for men are sold, Snyder replied, “This shirt, as I mentioned before, is a part of an engagement and wedding collection available in our women’s department.” Stating that Target “continually listen to our guests and take their feedback seriously,” Snyder said the store typically doesn’t “share specifics or numbers related to guest contacts, but I can tell you that we have not received a significant amount of complaints.”

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