Red Bull to refund customers in false advertising settlement

Red Bull to refund customers in false advertising settlement (Image 1)

Red Bull has agreed to pay $13 million to settle a class action lawsuit after accusations of false advertising of its energy drinks.

Due to the settlement, customers who purchased a can of Red Bull over the past 10 years can be reimbursed for their purchase. Red Bull will send either a check for $10 or a voucher for $15 worth of Red Bull to the potentially millions who purchased the drink over the last decade. 

Last month, Bevnet reported the lawsuit stems from the misleading slogan “Red Bull gives you wings,” and in actuality, the drink does not do that.

The plaintiff claims the ads are false, and though literal wings are not expected, that the ads imply the drink will give you a boost. The plaintiff claims the drink does not increase performance, improve concentration and reaction speeds, like the company advertises.  

Customers have until March 2, 2015 to claim a refund. Get your claim form here.

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